Miss World Alexandria Mills and runner-up Emma Warells in Philippines

MANILA, Philippines – Expect the country to host a Miss World beauty pageant very soon as the Philippines now holds the franchise to the 60-year-old pageant.

Miss World Limited President Julia Morley flew to the country to personally award the franchise to trimedia personality Cory Quirino.

Morley arrived Monday afternoon from Kuala Lumpur, Malaysia, together with reigning Miss World Alexandria Mills and runner-up Emma Warells.

The launch of Miss World Philippines 2011

The awarding of the franchise will be held Tuesday during formal ceremonies at the Shangri-la Makati.

According to Quirino, the new franchise means that an exclusive search for the country’s representative to the Miss World pageant will be held beginning this year.

Quirino disclosed that beginning March, they will scour the country for intelligent and beautiful Filipinas for the first Miss World Philippines pageant which is scheduled to be presented in August this year.

She added that they will require participants to be at least 5′-7″ in height and must have a deep and great love for the Philippines and intelligent enough to express her thoughts properly.

The country’s representative in the Miss World pageant used to be picked from contestants of the Binibining Pilipinas pageant.

While in the Philippines, Morley, Mills, and Warells will tour the country, visiting numerous charitable institutions to spread the advocacy of strengthening children and women’s rights.

Meanwhile, officials at the Ninoy Aquino International Airport said the holding of the Miss World contest in the Philippines, if it pushes through, will considerably boost the number of arrivals at the airport and help the nation by way of additional revenues from tourism.

Courtesy of http://www.mb.com.ph & GlobalBeauties