virgin mobile festival 2009
June 24, 2009 Speculation and predictions that have filled blogs and discussion boards can be put to rest. The Virgin Mobile Festival is returning, but with a catch. It'll be free.
Virgin Mobile USA, creator of one of the largest and most critically acclaimed music festivals in the U.S., announced today that it would host the 2009 Virgin Mobile Festival on Sunday, August 30, at Merriweather Post Pavilion in Columbia, Md., free of charge. All tickets will be given away, and previous Virgin Mobile Festival ticket buyers and Virgin Mobile customers will have the first crack at securing the 35,000 tickets.
The move celebrates both a giveback to music fans in a bad economy as well as an effort to solicit donations to homeless youth agencies in need around the country via The RE*Generation, Virgin Mobiles charitable arm. Most sponsors, including premier sponsor Kyocera Communications, will be building awareness for the cause in their marketing efforts around the festival.
"Instead of focusing on layoffs or the state of the economy, we want to focus on concrete ways to provide assistance to those in need", said Dan Schulman, CEO, Virgin Mobile USA. "People need outlets to both lend a helping hand and to escape and relax, for free, even if just for one day. We want to throw some good news in the mix".
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