rue la la
Once reserved exclusively for those “in the know” and living in major fashion hubs, sample sales have now gone mainstream. Over the past year a number of online sample sale sites have popped up, such as, ruelala.com and gilt.com. Both Rue La La and Gilt Groupe operate using similar models – both are invitation only, meaning that you have to be invited by an already existing member to take part in the action. They feature premium designer clothes and accessories in private sale boutiques that are only open for a limited time. Members receive reminder emails when new sales are about to open –driving interest and visitors to the online boutiques before coveted items are sold out. Over the past year the word has clearly spread and the secret is out that these sites exist. This is evident from the chart below which shows that Unique Visitors to both sites have been steadily rising.
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